IN THE 1920S, 30S AND 40S LIPSTICK BECAME AN IMPORTANT PART OF WOMEN’S EVERYDAY LIVES, ALLOWING THEM TO VISIBLY EXPRESS FEMININITY AND INDEPENDENCE AT A TIME, WHEN THEIR APPEARANCES WERE STILL HEAVILY SHAPED BY SOCIETAL NORMS. SO, WHEN WAS THE LIP STICK REPLACED BY THE LIP LINER?

THIS CULTURAL PHENOMENON CAN BE TRACED BACK TO MANY FACTORS, THAT COALESCE INTO SHAPING THE EVOLUTION OF THIS TREND. FIRSTLY, LIP LINERS HAVE A COMPLETELY DIFFERENT FUNCTION THAN LIP STICKS, SINCE THEY GIVE YOU THE ABILITY TO TRANSFORM YOUR LIP SHAPE AND THEREFORE THE ENTIRE APPEARANCE OF YOUR FACE, WHILE LIP STICKS ARE MEANT TO UNDERLINE AND ENHANCE THE NATURAL SHAPE OF YOUR LIPS. THIS TRANSFORMATIVE ASPECT WAS TAKEN AND POPULARISED BY CELEBRITIES, LIKE THE KARDASHIANS, YEARS AGO AND ORIGINALLY STEMS FROM QUEER AND DRAG CULTURE. YOUNG PEOPLE WHO HAVE BEEN HEAVILY INFLUENCED BY MODERN BEAUTY STANDARDS AND FILTERS CAN AFFORD TO GET THIS „PLUMP LOOK“, WITHOUT ACTUALLY EVER COMMITTING TO LIP FILLER OR OTHER KINDS OF SURGERIES.